The user interface (UI) is the graphical layout of the application, while the user experience (UX) is determined by how easy or difficult it is to interact with the UI elements. No matter how revolutionary your app’s features are, if the customers can not easily access them, they will complain. This is why good UI&UX is needed. An intuitive design improves the usability of your application and, in the end, increases the engagement of the consumers.